Happy Tail Games – Privacy Policy
Last updated: December 2025
Who we are
We are Happy Tail Games, a small UK-based brand creating games for pets and their humans.
Our website is: https://happytailgames.com
You can contact us at: hello @happytailgames.com
What personal data we collect and why we collect it
1. Email newsletter sign-ups
When you sign up for our newsletter, we collect your email address.
We use this to send updates, product news, and special offers.
You can unsubscribe at any time by clicking the link in any email we send.
Our mailing list is managed through a third-party email service provider (e.g., Sender.net), which securely stores your email address on our behalf.
2. Online orders
If you place an order through a third-party shop (such as Etsy, and soon via our site using Shopify), we receive only the information needed to fulfil your order:
- your name
- your email address
- your delivery address
- order details
We use this information only to process and deliver your order, provide customer support, and meet our legal obligations (e.g., tax records).
We do not store payment details. All payments are processed securely by the platform you purchase through.
3. Email contact
If you contact us directly by email, we will receive your email address and any information you include in your message. We use this only to respond to your enquiry.
4. Website cookies and analytics
Our website may use basic cookies for functionality (e.g., recognising returning visitors) and aggregated analytics (Google Analytics or similar). This data is anonymous and does not identify you personally.
You can manage cookie preferences through your browser settings.
What we don’t collect
We do not offer commenting on the site.
We do not create user accounts.
We do not allow public uploads of media.
We do not knowingly collect data from children under 16.
Who we share your data with
We only share your data with trusted service providers who help us run our business, such as:
- our email newsletter provider
- our ecommerce platforms (Etsy, Shopify)
- delivery companies (Royal Mail, couriers)
These providers act as data processors and only use your information as instructed by us.
We never sell or rent your data.
How long we keep your data
- Email newsletter sign-ups: until you unsubscribe
- Order information: up to 6 years for legal/tax purposes
- Email enquiries: for as long as reasonably needed to respond and maintain records
Your rights under UK GDPR
You have the right to:
- request a copy of the personal data we hold about you
- ask us to correct inaccurate information
- ask us to delete your data (where legally possible)
- withdraw consent for email marketing at any time
- complain to the ICO (Information Commissioner’s Office) if you believe your data has been mishandled
To exercise any rights, email: hello@happytailgames.com
Where your data is stored
Your data may be stored on secure servers within the UK, the EU, or internationally, depending on the location of our trusted service providers.
Where data is transferred outside the UK/EU, it is protected by appropriate safeguards (such as Standard Contractual Clauses).
Updates to this policy
We may update this policy from time to time to reflect changes in our processes or legal requirements. The latest version will always be available on our website.